The international well-known houseware leader company: IKEA has obtained a huge achievement during several decades. The successful reason is all the products are oriented in beautifully design, quality durable and healthy, environmental protecting, at the same time IKEA keeps on improving the using value for customers. The marketing strategy of IKEA is an unique style: with creating the market and sparkpluging the environmental protection and leading the consumption for people and catching the demands of the variety market and consumers, IKEA purchases more suitable material to make its products , he is trying his best to occupy the houseware market and fulfil the customers’ needs. From the beginning , the IKEA business idea is to offer a wide range of houseware with good design and function with super-low prices so that as many people as possible will be able to afford them.

Prices that surprise, styles that inspire, quality that last has always been the design and producing concept at IKEA.

Among most of IKEA’s products , the stainless steel products has an extremely important position. IKEA pays a lot of attention on choosing the raw material of stainless steel for his products, especially on the products’ value and applications.

    304 stainless steel material has been the generally used material for stainless steel products for a long time, as it is easy to be produced. SUS304  contains 8% or more Nickel. Recently with the influence of the price of Nickel, the price of 304 material is very unsteady, neither for the price of the products. Because of these reasons, IKEA took his first powerful action: gave up using 304 material for most of his stainless steel products since 2003,and changed to use chrome series material(430) .In order to search for  more stable development, IKEA took his second powerful action recently: stop buying 304 materials for it’s products gradually, and has made his decision to use the high chrome contents and good performance of anti-corrosion resistance, which is a brand  new generation stainless steel, JYH21CT , it is the first and the best choice for IKEA. In order to stabilize the price of the products in the market, IKEA finally made his right decision to stop using the stainless steel material which contain the Nickel and Molybdenum. It make the health, environmental protecting, energy saving, practical at the same time when controlling the cost, IKEA is the real leader of the houseware business all over the world.

JYH21CT is a brand new generation stainless steel, it has a high corrosion resistance. The Cr content increased to 21%, it has equivalent corrosion resistance as SUS304.Because of free Nickel and Molybdenum,JYH21CT has a lower cost compare with SUS304(Cr-Ni type), also, it doesn’t has influence by LME price fluctuation. Compare with 304, the Thermal Conductivity of JYH21CT is about 30% higher than that of 304. Therefoe, it can save much time and energy in terms of cooking products, especially when being used in induction cookers, will show it’s outstanding conductivity performance.  (The more information, please log in WWW.JYH21CT.COM.CN)